Last year has tremendously accelerated companies’ decision to shift to the digital medium. This decision overwhelmed users with the amount of new information, pages, ads and content to digest. But how can you make your company stand out in the digital medium? A remarkable digital presence begins with your company’s business card: your website.
Your website is one of the most important elements of your brands’ digital presence, so you need to make sure that its design, content and development is done right. A user can form an opinion of your website in approximately 50 milliseconds (0.05 seconds). This first opinion will determine whether the user will stay or leave your website. Furthermore, 94% of first impressions are design-related, so you might want to put emphasis on your website design and the experience it provides to your audience.
According to Sweor, 39% of people will stop engaging with a website if images won’t load or if it takes too long to load and 38% of people will stop engaging with a website if the content or layout are unattractive. This means that, even if you pass successfully the 0.05 seconds, you still need to make sure your website offers a great experience. Design, navigation, content or images, you need to make sure everything is running smoothly, loads fast and is relevant to the end-user.
Moreover, 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design and 88% are less likely to return to a site after a bad experience. It’s surely amazing how a company’s credibility is linked tightly to its website aesthetic and performance, becoming a key element for their digital presence.
Moving to usability however, according to Smallbizgenius there are only 55% of companies that currently conduct any UX testing. But, looking at the other side of the screen, 88% of online shoppers say that they wouldn’t return to a website after having a bad user experience. Due to this big difference between UX testing and consumer behavior, 70% of online businesses that fail are because of bad user experience.
One of UX essentials is a mobile-friendly website. More than 50% of people say they won’t consider purchasing from a brand that has a poorly designed mobile site. Also, 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. Therefore, you might want to start improving your website’s mobile version.
A bad user experience might have a negative impact not only on your customer but on your brand as well. This is due to the fact that potential customers won’t be recommending your products to their friends or family as this experience greatly influences your credibility to them. Your website is the core of your business, make sure it reflects your brands’ value on desktop as well as mobile. And for that, make sure you do have a reliable software development partner.